The evolution in electronics capabilities has enabled Trident to create and design new digital components for our timing systems that tick all the boxes.To be competitive, and to be successful, Trident has built timing systems that are:
- Smaller in size
- Lighter in weight
- Faster in processing speed
- Greater in capability
- Better in performance
- More energy efficient
- More all round value
Remember that brick you used to have for a cell phone? Just like your mobile phone, the components that go into our reader are now smaller, faster and much much more capable. As an example here’s just one component in our TimeMachine systems. The Rx Card. Way back in 2006 we made a Rx board that was a “brick”. Now look at the comparison between “now” and “then”.
No comparison really is there? But the old Rx card is still being used today in legacy readers. Your old mobile phone still works fine as well, but you have moved on to better things.
With this electronic evolution we can suddenly make our readers one third the size of legacy systems, four times more energy efficient, half the weight, twice the capability and, most importantly, half the cost!
Note the word “Legacy” means “still used although it is no longer the most modern or advanced, because it would be very expensive or difficult to replace”. That’s how far technology has come in a few years. Parts are smaller, more powerful and less expensive. And they enable us to make use of new technologies, which, in turn, give you and your customers, new revenue opportunities by providing new services that you could not provide before.
Here’s an example. Recently, Jeanette Cooper from Peak Timing in New Zealand was tendering for an event. The tender process involved two other timing companies. An essential requirement was to provide live results to the web. But there was no-cellphone coverage in the area. No problem for Jeanette. Her TM Pro-XWR system has point-to-point radio modem built in. That added value to the customer at no extra cost and tipped the job in her favor. Trident supplied 14000 BibTags and the systems to make timing the event a breeze. By keeping up with and understanding technology changes we gave Jeanette that edge to raise herself above the competition.
Trident’s Unique Technology
So that’s the electronics evolution in our readers explained. What about the read rates? What is it that makes our systems so reliable? Why can we get 100% read rates at a mass participation event while Gen2 UHF systems or the legacy LHF bibtag disposable systems sometimes give unacceptable results? The proof is out there with some of the largest and best timing companies in the world using our technology every day of every month of every year.
We have been around a long time. We were actually the pioneers in using RFID for sports timing. And over the years we have evolved our products, kept pace with, and adapted and embraced new technologies.
But what’s the difference between Trident’s technology and the others?
We’ll try to keep the answer short and sweet. Not all RFID is equal. And it comes in all shapes and sizes. Used on its own, each type of radio frequency (RF) has its limitations. So we combined three frequencies into one chip to give a “one size fits all” solution. That’s never been done before!!
Let’s break it down for you. Different RFID frequencies work best in different applications and each frequency has its own inherent strengths and weaknesses.
Low frequency (LF) RFID can be read through liquids (people are made up of 80% water!!) but has a very limited read range. LF is still used in such applications as livestock identification but animals must be in single file and be stationery to be identified. (What are they thinking!!!)
High frequency (HF) RFID can also be read through liquids and metals and has a longer, but still limited, read range. It is widely used in identification badges or applications such as book tracking where only a short read range is required.
Ultra High Frequency (UHF) RFID has a longer read range and is the most widely adopted technology for most tracking applications. However, it has an obvious weakness in that it is absorbed by liquids and metals, which affect its read performance around water (people) and around metal (bikes).
Gen2 UHF is great, but it has other weaknesses, which inhibit its ability to read objects travelling at speed, but we won’t go into that here. (Drop us a line if you interested!!)
All these individual inherent weaknesses of each RFID frequency mean that companies have had to mix and match specific applications to specific RFID products or completely change their processes to enable RFID to perform reliably. There has been no “one size fits all” solution.
Trident’s patented Tri-frequency Identification combines the elements of LF and HF to overcome the “water” and “metal” barriers. We call this LHF. We then add UHF to fit in with everyone else and provide the ultimate RFID. One size fits all.
Our Tri-frequency (TF) chips can be read by an LHF reader and a UHF reader. And we’ve done other clever things like enhance the performance of the receiver so that it filters out “noise” to give better read-rates.
Meet the Team
Firstly, we are engineers. Propeller heads. There is no hype. And no hoopla. We don’t have a big budget-marketing department or a waterfall in the foyer. And we don’t have fancy pants marketing people to write blogs and correct our spelling. Our customers are our marketers. They have an idea. They tell us about it. We design and build it. They test it. Then we optimize it. They test it again. (we take a breath). We re-work it. Then, when they say its ready, we commercialize it.
Our design and engineering team is based in Brisbane, Australia where we also assemble our readers and antenna products.
But we also have a virtual network team of contract RFID engineers in Australia, New Zealand, South Africa, India, China and Europe who we call on to help us solve problems and contribute to the design process. This also gives us that invaluable “in-country” feedback from all those places where our systems are used around the globe.
With our in-house expertise and external resources on tap we can continually innovate and update our products to give our customers the edge against their rivals.
That’s why we can deliver such superior timing systems to you at such great prices.
We have supplier and channel relationships with many partners in USA, UK, Europe, India, China, Australia and New Zealand.
And it doesn’t stop at the gate. We then provide remote access software support via web-based applications and have field technicians on the ground in USA, UK and Europe to help our customers keep their systems in tip-top working order.
In today’s global market, we are never far away – however far away you are.
Our fearless leader and Chief Enthusiasm Officer. Philip was one of the original founders of Ipico and has 30 years technology experience with 15 years working solely in RFID. He’s “been there, done that”.
He’s one of those rare guys who combines serious brain power with commercial and entrepreneurial flare. He rolls his sleeves up and gets in there with the design, development and delivery of our technology solutions and has worked tirelessly over the past few years to commercialise the new range of Trident timing systems.
Hendrik van Eeden
Our expert in integrated circuit design is based in China and has developed 12 successful RFID chips over the past 20 years and has 7 RFID protocol related patents! He also drafted the ISO18000-6D standard!!
Hendrik’s chips have been deployed in volumes of hundreds of millions all over the world. Hendrik is from South Africa which means he “tawks” a bit funny. But who cares. He invented our patented Tri-Frequency (TF) chip, the hub of our next generation timing technology. And now he’s inventing the next chip…
Our electronic design guru. Mark is the founder of Invision Enterprises based in Auckland, New Zealand. Mark has worked with out team for over 15 years and is an integral part of the family.
George is our local ‘I need you to do this’ designer. George has over 20 years hands-on experience in electronic product design, pcb design, development, firmware and production systems. And he’s cool. He builds race cars and electric guitars. He runs his electronic product development.
Our sports timing guru. Our accountant. Our graphic designer. Our guy who does what he’s told. Connar is mature way beyond his years, unlike his father, and he actually does make good tea.
Our “big-picture” guy. Tea-boy, bean counter and focal point for our channel partners all rolled in to one. Phil is passionate about health and sport and was one of the original founders of Times-7 Sport. He has extensive corporate, finance, private enterprise and international channel distribution experience built up over 30 years to back it all up. He also makes good tea.
With 10 years of experience designing digital systems and writing cross-platform and smartphone software, if it can run code, chances are Wayne’s written some to run on it. Wayne’s areas of expertise include communication technologies such as USB, Bluetooth, network technologies and NFC, as well as embedded communication and control systems. Educated in electronic engineering and physics Wayne is assisting in the design of new RF technologies and new software features while learning from the experiences of the gurus around him.
Our antenna designer. Dodger has a hugely successful track record in RFID system installations from access control to vehicle and animal ID.
He designed our TF transmitter and plays a large part in all system designs. He also hates fancy designer types messing with his faceplates. But that’s another story…
We think Brian may be one of the brightest people on earth. He holds a masters degree in Electrical Engineering and has several patents for his work with CSIRO.
Brian is responsible for our PCB level designs and is the designer of all optimised Trident TF tags in production.
He’s all about design and function. Don has 30 years experience in electronic equipment design, development and production, from concept to final product, with vast experience in various management, service and Quality Assurance roles within the electronics industry. Don is partial to Coke Zero and has personally taken on the role of Trident O’Tag Challenge ambassador.
Our unflappable production whizz. You know that TimeMachine Pro which never fails you? His team built it with painstaking love and care. He also refurbishes readers and fixes stuff. He once spent 2 weeks in a toilet in Peoria fixing nothing but mats. That’s the kind of commitment you get from our team.
Our Radio Modem & UHF guy. Seppo is a master in all areas of cellular handset design, avionics RF systems, circuit design, multilayer mixed signal PCB layout and UHF antenna design. He even flies planes. Real and toy ones.
He is the founder of RF Design and an integral part of our team. Check out his web-store at www.rfdesign.com.au and you’ll see where the Trident new low-profile UHF mat antenna came from. And he’s working on the UHF Reader right now…
Our field service “machine”. An expert in electronics hardware, John is able to diagnose problems in a flash, then investigate and implement a solution. And he’s just one of those all time nice guys.
Random guy, just turned up one day and started working in the office and called himself the Sales Manager, he was friendly enough so we went along with it. He has had years of experience in event management and has run one of New Zealand’s largest triathlon clubs Tri HB.